The Strand, Kota Damansara

The Strand (also known as Encorp Strand) is an integrated commercial development nestled in Kota Damansara. It is adjacent to Giant Kota Damansara, Dataran Sunway, and Sunway Giza. The development sits on a 45.6-acre leasehold land.

Overall, The Strand comprises of 265 units business suite on 4-storey business suites, 14 blocks of garden offices, 278 units of serviced residence on 2 tower blocks, and a retail mall. So far, only the business suites have been completed and their occupants include specialty stores, cafes, restaurants, and banks (CIMB Bank and Alliance Bank).

Encorp is a Malaysian conglomerate and was incorporated in March 2000. It is formerly known as Pioneer Design. The company is known for the completion of 10,000 units of teachers’ housing across in 109 sites 9 states. Besides The Strand, the company is currently developing Cahaya Alam, a mixed development of commercial and residential development in Shah Alam; and a residential development at U10 Shah Alam.

Property Details

• Name: The Strand (also known as Encorp Strand)
• Address: Persiaran Kenanga, Kota Damansara, 47269 Petaling Jaya
• Developer: Must Ehsan Development (a subsidiary of Encorp)
• Completion Date: 2012 (entire development)
• Type: Residence, Shop-Office, Shopping Mall
• Tenure: {Tenure}
• No. of Blocks
• Business Suites: 30
• Residence: 2
• No. of Storey
• Business Suites: 3.5 & 4.5
• Residence: 40
• No. of Units
• Business Suites: 265
• Residence: 278
• Land Area: 45.6 acres
• Built-up
• Business Suites: From 5,498 sf

Analysis

The Strand Business Suites were launched in 4 phases. These business suites are built facing the retail mall. The first phase of the development was sold out within weeks of its launch back then in May 2006. The final phase that comprises 60 units on a 4-storey block has been sold out in 2008.

The Strand Mall is built with cascading water features and lush landscaped tropical setting. It is located in the centre of the entire development. There is also an al-fresco dining boulevard at the side of the mall which is designed with retractable roof. The dining boulevard measures 90′ x 800′.

The Strand Residence features distinctive French architecture with tall windows. It comprises two 40-storey tower housing 278 units of single-bedroom units, two-bedroom units, duplexes and penthouse suites. Each penthouse unit comes with a private pool and sky garden. There are 7 layouts to choose from.

Garden Office Encorp Strand is a unique boutique commercial development. It features landscaped walkways and water fountains between all the 14 5-storey commercial blocks. Its top floor is landscaped with lush greenery and built with retail and F&B; lots.

High density and terrible traffic congestion are two main issues faced by The Strand. Even though the development is just half-completed, it has attracted a large crowd into the area. It is hardly to find an empty parking at most times. As there will be a boutique and strip mall at the centre of the development, both problems seem to get worse.