The COVID-19 pandemic has challenged the way we do business in real estate and has forced property agents around the country to change and adapt their strategies. In light of this you need to make sure that you’re prepared for whatever that comes your way, and that means having a virtual real estate presentation that’s ready when you need it.
Here are the dos and don’ts of a virtual real estate presentation that gets clients.
Prepare All Your Materials in Advance
If you don’t have virtual real estate presentation already, now would be a good time to create one. And it’s important to make sure yours virtual presentation reflects today’s real estate market. Also, doing the presentation virtually means there’s less emphasis on you and more attention on your design and data. This is a great chance to put together something that looks really nice and professional. If you aren’t good at designing your own, you can use RealestateMY’s virtual presentation template, just go here to download our ready-to-go template.
Remember to Practice
Remember this is still a presentation. So make sure you’ve got a couple of practice runs down before jump on a zoom call. Also confidence sells and practicing is a great way to make sure everything goes smoothly during your presentation.
Prepare Your Client for the Call
So just because you’re a Zoom expert by now, don’t assume the client has used it before. Once you have booked a day and time, make sure to send them over detailed instructions on how to use it, and anything else they need to know before the presentation.
Be Honest About What’s Happening in the Real Estate Market
The current economic state of the country has many people thinking we are headed into a recession, and when people hear that, they think a housing price crash will follow. So it’s up to you to correct any misinformation so that your clients can feel confident in buying or selling a property. This builds trust for you, and is one of the most important commodities in today’s property market.
Don’t Ignore Body Language
Body language can be one of your greatest allies when giving a real estate presentation. But it can also be your biggest enemy. While a virtual version might hinder the ability to read your client’s body language, it doesn’t completely hide it. So make sure you’re aware of both their body language and your own as well throughout the presentation, so signals remain clear.
Use a Lot of Facts, Data and Insights
With all of the uncertainty surrounding the economy right now many people are wondering how it will affect the real estate market. This is the time to show your clients that you’re a trusted property advisor who has done their homework.
Don’t Talk the Whole Time
In all honestly video conferencing isn’t the best way to have a long and meaningful conversation. That’s why it’s important that you are working in time to ask questions and pausing to allow feedback from your clients. It may be a virtual presentation but you should still treat it like a face to face meeting.
In Summary
Although today’s real estate environment is not the best, a virtual property presentation can be a great reason to update your current system and get familiar with new technologies for the real estate industry.
Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.
