real estate marketing

Prospecting Leads For Your Real Estate Business Getting quality property leads for your real estate business is no easy task. And you know that developing a strong lead prospecting strategy can set up your sales pipeline and generate some serious business growth, but how do you actually do that? Here are some methods you can use to hit the ground running and attract a host of quality...

What is Geographic Farming?  Geographic farming, is a proven method of marketing your real estate business to a local housing estate or neighbourhood in a way that raises awareness of your personal real estate brand, and will also help you get property buyer leads, referrals and property listings. Geographic farming provides an excellent opportunity to connect with potential home sellers. But what...

What Does Co-Broking In Real Estate Actually Mean? Real estate Co-broking is when two property agents, or real estate agencies share the property transaction. This means they split the commission with another property agent. Often in real estate, the seller’s agent will have to deal with the buyer’s or renter’s agent, and so when there are multiple real estate agents in the transaction...

    Download Now: Real Estate Social Media Posting Calendar     Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

  Download Now: Real Estate Marketing Plan Template   Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

  In the previous part of the series about real estate print collateral, we reviewed some of the print collateral you can use to market your real estate business in the real world. In this part of the series, we will quickly cover real estate digital collateral, and the materials you will use online to promote your real estate brand and services. For example: Social media graphics Videos...

The real estate industry has always been an extremely competitive industry. Only the most eye-catching , original, & beautiful advertisements get any attention at all from people, and it seems like property print media often plays second runner up to the digital world. But this is not always the case. The reality is that exhibitions, trade shows, and open houses are just a few areas where print...

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will empower your property sales teams to...

    Your real estate brand is shaped every day by the thousand small gestures clients get from your company and staff. A gesture might be an interaction with one of your agents, a post on your real estate agency's Facebook page, or a direct mail postcard received. Since all these elements contribute to building your real estate brand, it's vital to be consistent with the brand...

Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an important role in...