real estate marketing

Conversion Focused Copywriting For Websites  In the fast-paced world of real estate, where competition is fierce, capturing the attention of potential buyers can mean life or death of your business. Conversion-focused copywriting is a crucial component for real estate lead generation campaigns generating sales. A well-written copy can not only attract potential buyers, but also persuade them to take...

A/B & MVT For Property Lead Generation   In the world of property marketing, A/B testing and multivariate testing are two very powerful strategies for optimising real estate lead generation campaigns to increase lead quantity and lower cost per lead. This is done by testing different variations of your property landing pages, emails, and other marketing materials. From the results and data, you...

Real Estate Lead Generation through Proptech Innovations       In 2024 the real estate industry is no stranger to technological advancements, and the rise of Proptech (Property Technology) has ushered in a new era of lead generation possibilities. Proptech encompasses a wide range of tech-driven solutions tailored to enhance efficiency, streamline processes, and elevate customer experiences in...

Lead Nurturing For Real Estate Leads   Conversion rates for real estate leads have been on a steady decline due to increased competition and higher expectations from prospective buyers. Real estate industry professionals need to up their game when it comes to converting a lead to a sale, and people in the property industry need to understand that lead nurturing and follow-up processes are essential...

How to capture real estate leads     If you’re like 50% of real estate agents, you probably have failed multiple times doing property lead generation. You probably spend your time and money doing your old lead generation tactics again and again but getting the same lousy results. Your network is your net worth.Leverage your already existing relationships, especially if...

UX For Real Estate Websites     In the new digital world, mobile optimisation is essential for any real estate project looking to generate leads and engage with potential buyers. As mobile devices have become essential in our daily lives, more and more people are accessing real estate websites from their smartphones and tablets. Today we will explore some effective mobile optimisation strategies that...

Drones Are Revolutionising Real Estate Photography Have you ever wondered how real estate photos capture those breathtaking aerial views of real estate and landscapes? In the realm of real estate, a new, buzzing revolution is transforming the way we see properties. Imagine soaring high above luxurious villas, quaint neighbourhoods, and sprawling landscapes, capturing breathtaking views that were once...

Optimising Real Estate Landing Pages   It's never a good idea to just throw a bunch of random information about your property project on a landing page and expect visitors will “just” convert into leads. This is definitely far from the truth, as having well optimised project landing pages are an essential element of any successful real estate lead generation campaign. A well-designed landing page...

Attracting attention to your real estate website Think about how you spend your time out of the office. You have to meet with prospective seller clients to convince them you’re the agent to represent their home sale. You meet with existing clients to update them on new offers or properties to show them. You showcase listings via open houses and private viewings. In other words,...

Social Proof & Trust Signals For Real Estate The real estate industry is a highly competitive industry, and generating leads is crucial to the success of any real estate project. However, this is more easily said than done, as building trust and credibility with potential buyers can be a challenge, especially in a market where consumers are becoming increasingly skeptical of property developers....