Real Estate

A/B & MVT For Property Lead Generation   In the world of property marketing, A/B testing and multivariate testing are two very powerful strategies for optimising real estate lead generation campaigns to increase lead quantity and lower cost per lead. This is done by testing different variations of your property landing pages, emails, and other marketing materials. From the results and data, you...

Optimising Real Estate Landing Pages   It's never a good idea to just throw a bunch of random information about your property project on a landing page and expect visitors will “just” convert into leads. This is definitely far from the truth, as having well optimised project landing pages are an essential element of any successful real estate lead generation campaign. A well-designed landing page...

  How Real Estate Agents Can Increase Their Sales   In the competitive world of real estate, increasing sales is a primary goal for any agent looking to excel and grow their business. This guide aims to provide real estate agents with effective strategies to boost their sales figures. We will explore a range of techniques, from enhancing your network and leveraging social media to optimising...

Top Property Developers in Singapore 2023 Singapore is home to some of the most prominent and innovative property developers in the world. These developers have been instrumental in shaping the landscape of the city-state, and have contributed to the growth and development of Singapore as a global business and financial hub. From luxury high-rise condominiums to sprawling commercial complexes, Singapore's...

Apples New Vision Pro & The Real Estate Industry     With the announcement today of the Apple Vision Pro, we will dive into how Virtual Reality (VR) technology has the potential to significantly impact the real estate industry now and in the future. Apple’s Vision Pro a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay...

Taking great photos of your property   Embarking on the journey of selling your property, one of the most impactful steps you can take is snapping some great photos. This isn't just about capturing images; it's about telling the story of your home through a lens, making it irresistible to potential buyers. In today's digital age, where first impressions are often made online, stunning...

  In the previous part of the series about real estate print collateral, we reviewed some of the print collateral you can use to market your real estate business in the real world. In this part of the series, we will quickly cover real estate digital collateral, and the materials you will use online to promote your real estate brand and services. For example: Social media graphics Videos...

    Your real estate brand is shaped every day by the thousand small gestures clients get from your company and staff. A gesture might be an interaction with one of your agents, a post on your real estate agency's Facebook page, or a direct mail postcard received. Since all these elements contribute to building your real estate brand, it's vital to be consistent with the brand...

WHAT IS REAL ESTATE BRAND MANAGEMENT? This term may be slightly misleading. Brands aren’t managed or they? They are shaped, guided and moulded over time. Although you can’t actually control every single experience a client has with your real estate brand, you can drive and influence their perception of your brand. Brand management will help you establish, position and maintain your brand’s image...