property development

How to capture real estate leads     If you’re like 50% of real estate agents, you probably have failed multiple times doing property lead generation. You probably spend your time and money doing your old lead generation tactics again and again but getting the same lousy results. Your network is your net worth.Leverage your already existing relationships, especially if...

UX For Real Estate Websites     In the new digital world, mobile optimisation is essential for any real estate project looking to generate leads and engage with potential buyers. As mobile devices have become essential in our daily lives, more and more people are accessing real estate websites from their smartphones and tablets. Today we will explore some effective mobile optimisation strategies that...

Drones Are Revolutionising Real Estate Photography Have you ever wondered how real estate photos capture those breathtaking aerial views of real estate and landscapes? In the realm of real estate, a new, buzzing revolution is transforming the way we see properties. Imagine soaring high above luxurious villas, quaint neighbourhoods, and sprawling landscapes, capturing breathtaking views that were once...

Optimising Real Estate Landing Pages   It's never a good idea to just throw a bunch of random information about your property project on a landing page and expect visitors will “just” convert into leads. This is definitely far from the truth, as having well optimised project landing pages are an essential element of any successful real estate lead generation campaign. A well-designed landing page...

Attracting attention to your real estate website Think about how you spend your time out of the office. You have to meet with prospective seller clients to convince them you’re the agent to represent their home sale. You meet with existing clients to update them on new offers or properties to show them. You showcase listings via open houses and private viewings. In other words,...

Social Proof & Trust Signals For Real Estate The real estate industry is a highly competitive industry, and generating leads is crucial to the success of any real estate project. However, this is more easily said than done, as building trust and credibility with potential buyers can be a challenge, especially in a market where consumers are becoming increasingly skeptical of property developers....

Hiring Real Estate Marketing Experts Being a real estate agent is like running your own business. And most of the time owning your own business means being a one-man band – being the accountant, the bookkeeper, the administrator, the secretary, the salesperson, the marketer, and many more. These many hats lead to all types of challenges. Digital marketing professionals tend to get asked by...

Personalisation Strategies For Property Leads   As we all know, there has been a slow down of real estate project launches due to rising inflation and an increase in the cost of building materials. So for property industry professionals, it has become essential to engage with potential property leads in a personalised and more meaningful way, rather than the typical “stranger treatment” that has...

Property Developers Need Systems For Post Sales & Vacant Possession As the property development industry grows and becomes more competitive, property developers are recognising the importance of providing excellent customer service to their buyers. One of the areas where customer service is particularly crucial is in the post-sales and vacant possession process. To effectively manage this process...

Enhancing the Real Estate Industry With AI Stepping into the future of real estate, it’s clear that Artificial Intelligence (AI) is not just a buzzword; it's a game-changer. In an industry where understanding market trends, client needs, and property potential are key, AI is like having a super-powered assistant. It's transforming how we handle everything from property listings to customer...