Personal Branding

Being an effective new real estate agent Subscribe To Property Market InsightsThe real estate market can change as quickly as the weather, and your clients are looking to you to answer their questions about the current real estate market. There is constant rumors and speculation about where the real estate market could be headed. It’s up to you as a real estate professional to provide basic...

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need to go all in or don’t do it. Your strategy is based on building many...

  All the skills, technology and expertise in the world won’t matter unless you are positively perceived by your prospective clientele. Your agency, your listings, your property developer, these can only take you so far. You also need to offer proof that you, above all others are the best real estate professional your prospects should be working with.   Download Now: Real Estate Social...

The real estate industry has always been an extremely competitive industry. Only the most eye-catching , original, & beautiful advertisements get any attention at all from people, and it seems like property print media often plays second runner up to the digital world. But this is not always the case. The reality is that exhibitions, trade shows, and open houses are just a few areas where print...

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will empower your property sales teams to...

    Your real estate brand is shaped every day by the thousand small gestures clients get from your company and staff. A gesture might be an interaction with one of your agents, a post on your real estate agency's Facebook page, or a direct mail postcard received. Since all these elements contribute to building your real estate brand, it's vital to be consistent with the brand...

WHAT IS REAL ESTATE BRAND MANAGEMENT? This term may be slightly misleading. Brands aren’t managed or they? They are shaped, guided and moulded over time. Although you can’t actually control every single experience a client has with your real estate brand, you can drive and influence their perception of your brand. Brand management will help you establish, position and maintain your brand’s image...

Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an important role in...

  Download Now: Real Estate Social Media Posting Calendar     Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

1. Deliver Value Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand.   Download Now: Real Estate Marketing Plan Template   Being a local...