Digital Marketing

The Unavoidable Truth: Omni-Channel Marketing is the Future of Property Development In the ever-evolving world of real estate, the age-old saying "adapt or perish" is especially true in our current post pandemic era. The rise of omni-channel marketing is redefining the traditional pathways of connecting properties with prospective buyers. The integration of various marketing channels - from digital...

How Real Estate Agents Promote Their Real Estate Website     Download Now: Real Estate Social Media Posting Calendar Real estate agents promote their websites through a combination of digital marketing strategies and traditional networking. They often use search engine optimisation (SEO) to increase their website's visibility in search engine results, making it easier for potential...

How Google works for real estate   How do Malaysians find things? In the past people use to look for information in newspapers, cardboard signs, and recommendations from friends. Now everyone says “just Google it”. This is the same when people are trying to find out about property they want to buy or sell. Malaysians have now fully embraced the digital age with most of the...

Lead Nurturing For Real Estate Leads   Conversion rates for real estate leads have been on a steady decline due to increased competition and higher expectations from prospective buyers. Real estate industry professionals need to up their game when it comes to converting a lead to a sale, and people in the property industry need to understand that lead nurturing and follow-up processes are essential...

How to capture real estate leads     If you’re like 50% of real estate agents, you probably have failed multiple times doing property lead generation. You probably spend your time and money doing your old lead generation tactics again and again but getting the same lousy results. Your network is your net worth.Leverage your already existing relationships, especially if...

Attracting attention to your real estate website Think about how you spend your time out of the office. You have to meet with prospective seller clients to convince them you’re the agent to represent their home sale. You meet with existing clients to update them on new offers or properties to show them. You showcase listings via open houses and private viewings. In other words,...

Hiring Real Estate Marketing Experts Being a real estate agent is like running your own business. And most of the time owning your own business means being a one-man band – being the accountant, the bookkeeper, the administrator, the secretary, the salesperson, the marketer, and many more. These many hats lead to all types of challenges. Digital marketing professionals tend to get asked by...

Personalisation Strategies For Property Leads   As we all know, there has been a slow down of real estate project launches due to rising inflation and an increase in the cost of building materials. So for property industry professionals, it has become essential to engage with potential property leads in a personalised and more meaningful way, rather than the typical “stranger treatment” that has...

Property Developers Need Systems For Post Sales & Vacant Possession As the property development industry grows and becomes more competitive, property developers are recognising the importance of providing excellent customer service to their buyers. One of the areas where customer service is particularly crucial is in the post-sales and vacant possession process. To effectively manage this process...

Real Estate Marketing Trends 2024   Real Estate Marketing Trends in 2024 continue to evolve rapidly, shaped by technological advancements, shifting consumer preferences, and a dynamic global economic landscape. As we delve into this exciting new year, it's clear that the industry's focus is increasingly on leveraging digital tools and data-driven strategies to enhance customer engagement and...