Content Marketing

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will empower your property sales teams to...

Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an important role in...

Real estate content marketing guide   Download Now: Real Estate Marketing Plan Template   Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

1. Deliver Value Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand.   Download Now: Real Estate Marketing Plan Template   Being a local...

Real estate professionals have a unique opportunity right now amidst the obvious challenges of social distancing and the temporary slowdown in the property market. Everyone is online during the lockdown and social media impressions are up 33% and more than ever people are seeking out digital information and entertainment. Because of this, it’s a great time to utilize your “local expertise”...

  Download Now: Real Estate Social Media Posting Calendar   Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

Being better than the competition The role of the real estate negotiator is continually evolving, and negotiators need to change with it. To be successful real estate negotiators need to think like a race car driver. Don’t hit the brakes when things appear to be taking a turn. Race car drivers slow as they enter a turn, but hit the accelerator as they approach the second part, so they hit the next...

    As influencer marketing becomes more and more larger as a marketing channel, you should not deny using this new medium to help your real estate business. Using Public Relations to Earn More Social ProofHere are some of the premier ways you can utilize a PR strategy to generate more buzz to boost your real estate brand.CONDUCT MEDIA OUTREACH:Contact bloggers, journalists,...

Effective Real Estate Sales Emails       Download Now: Real Estate Marketing Plan Template   Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing...

How to get real estate testimonials Malaysians love to check online reviews before making a purchase – anything from booking a hotel to buying a new phone. The same goes for the real estate business in Malaysia. Client testimonials are vital for a business to thrive, Shiv Singh the Global Head of Digital Marketing Transformation at Visa Inc. says, “The purpose of a business is to create a customer...