The Ruma, KLCC

The Ruma (also known as The Ruma Hotel & Residences) is a five star global branded hotel plus luxury serviced residence located in KLCC. It is a joint venture development between Ireka Corp and Aseana Properties. It will be managed by Urban Resort Concepts (also known as URC), which operates the internationally famous hotel The PuLi in Shanghai. It is located at Jalan Kia Peng and in front of the KLCC Park that is on a freehold land.

The Ruma comes in four sizes at 915 sf, 980 sf, 1,356 sf and 1,380 sf respectively. Penthouses are sized at 3,000 sf. All units are furnished with a kitchenette and air conditioners. Unit price per sf was at around RM2,000. Meanwhile, the hotel spans over 12 levels with a total of 253 hotel suites ranging from standard, junior, grand to presidential suites. Each suite offers 24-hour in-room dining, concierge service, laundry, valet and other bespoke services.

The Ruma spans over 18 levels with a total of 200 units. There are 6 layout types to choose from 2 + 1 bedrooms, 3 bedrooms, 3 + 1 bedrooms and 4 bedrooms. Each unit is fitted with designer kitchen and branded appliances such as hood, hob, fridge, microwave oven and built-in wardrobe in all bedrooms.

The Ruma Hotel & Residences is secluded in Jalan Kia Peng, amidst the highly desired Kuala Lumpur Golden Triangle. From there, only 3 minutes walking distance to KLCC Park, 5 minutes to Suria KLCC, 5 minutes to the major shopping malls in the city such as Pavilion and the coming Harrods Departments Store. It is also near to public transportation stations, making driving unnecessary for the residents.

Property Details

• Name: The Ruma (also known as The Ruma Hotel & Residences)
• Address: Jalan Kia Peng, 50450 Kuala Lumpur
• Developer: Ireka Corp & Aseana Properties
• Completion Date: Q1 2017 (estimate)
• Type: Hotel & Serviced Apartment
• Tenure: Freehold
• of Blocks: 1
• of Storeys: 37 + Lower Ground Floor & Ground Floor
• of Units
  • Hotel: 253
  • Serviced Apartment: 200
• Built-up: 915 – 3,692 sf
• Maintenance Fee: RM0.65 psf
• Launch Price
  • Hotel: From RM2,800 psf – RM3,500 psf
  • Serviced Apartment: From RM1,900

Layouts

• 2+1 Bedrooms
  • Type A: 915 sf (72 units)
  • Type A2: 915 sf (36 units)
  • Type D: 915 sf (36 units)
• 2+1 Bedrooms
  • Type A1: 980 sf (18 units)
• 3 Bedrooms
  • Type C: 1,356 sf (17 units)
  • Type C1: 1,356 sf (1 unit)
• 3 +1 Bedrooms
  • Type B: 1,830 sf (17 units)
  • Type PH2: 3,085 sf (2 units)
• 4 +1 Bedrooms
  • Type PH1: 3,692 sf (1 unit)

Facilities

• Swimming pool
• Clubhouse
• Gymnasium
• Fitness center
• Function rooms
• Water feature
• 24-hour security
• Parking

Analysis

The Ruma was very well received as the units were 95% sold within 6 months after it was launched in March 2013. Most units were purchased by foreign property investors, due to the price per sf is higher than the current KLCC area market price. This property is targeted for foreign purchasers and it is promoted in Singapore, Hong Kong, Taiwan and Japan.

Nestled in the heart of the Central Business District, The Ruma is just minutes of walk away from night spots, fancy restaurants, bistros, prime shopping malls and office towers. Not only that, it offers iconic views of Petronas Twin Towers, Royal Golf Club and Pavilion. Without any doubt, it is full of potential. It is tagged at today’s latest similar hotel plus service apartments project pricing range around RM3,000 psf in the future such as Four Season Place, St Regis, The Harrods Hotel & Residences and W Hotel & Residences.

Most of the residences size unit around KLCC area is more than 2,000 sf. The Ruma unit layout is around 915 sf with 2 + 1 size could be an advantage strategy plan in the future. If the rent target around RM7,000 to RM8,000 for the 915 sf still the range affordable for the international company employee tenant. The key point for every property is the management team of the building. If the URC could keep the good management of it and it will bring the value.